Staff Writer
Environment, Tourism and Hospitality Deputy Minister Honourable Barbara Rwodzi is making efforts to re-engage with source market in London.
In line with second republic’s charm offensive of engagement and re-engagement, the tourism ministry is working flat out to reach out to some of the biggest source markets to visit Zimbabwe.
The Deputy Minister who is attending the World Tourism Market has been using business to business (B2B) to engage and re-engage with key source markets in marketing destination Zimbabwe.
The Zimbabwean delegation comprises officials from the Zimbabwe Tourism Authority (ZTA) together with 10 industry players with hopes that this expedition will be of value to Zimbabwe’s tourism industry aspirations.
“The goal is that we once again entice the European market to visit Zimbabwe after the catastrophic effects of the COVID 19 pandemic,” said the ZTA.
The World Travel Market (WTM) is a leading global three day business to business (B2B) travel show and the ZTA Chief Executive Ms Winnie Muchanyuka says the delegation is excited to be engaging with the world in an effort to position Zimbabwe as a MUST visit Destination particularly at a time the world is opening up with travel restrictions being lifted.
“We are happy to engage with a source market that we have not been able to engage over the past two or three years due to COVID-19 related travel restrictions.
This is also a good opportunity to engage and reengage as well as reignite with friends that have supported us for years at the same time building new relations towards itineraries that will help improve tourist arrivals in Zimbabwe,” Munyuki said.
The ZTA has continuously embarked on various local and internationally pronged efforts and campaigns to boost the local tourism industry.
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