By Admore Mbonda in Kariba
Kariba — The poultry industry in Kariba is grappling with persistent challenges that demand a fundamental shift in the way local farmers operate.
For years, many have been supplying chickens on credit, enduring delayed payments that have crippled cash flow and, in some cases, led to financial collapse.
Gogo Nyoni, a seasoned poultry farmer from the Nyamhunga area of Chitungwiza, voiced her concern over the widespread credit culture.
“I know farmers here who are owed over USD $2,000 in unpaid debt, yet they continue supplying chickens on credit. This is simply not sustainable,” she said.
She emphasized the urgent need for farmers to rethink their business models to safeguard their livelihoods.
At the heart of the problem is a perception that poultry farming is a casual or secondary venture.
“Why should we let customers hold our money for two months and still expect our businesses to survive?” Nyoni asked, echoing the frustrations of many in the sector.
Industry experts argue that a shift toward a cash-based sales model is crucial. Farmers who have embraced this approach are already seeing improved financial outcomes—despite initial skepticism from their peers.
“It’s time to rethink our approach,” Nyoni urged. “Poultry farming is a serious business. It requires serious strategies.”
Beyond sales models, improving the health and productivity of livestock is another critical area. Healthier birds not only yield better-quality produce but also enhance profitability.
Experts also highlight the role of data analytics in streamlining production, reducing waste, and maximizing returns.
Local farmer Tendai Masarira shared her experience after switching to a cash-only sales policy.
“I stopped selling on credit, and my profits have improved significantly. It’s a game changer,” she said. Masarira believes that adopting smarter practices is key to breaking the cycle of bad debt.
Another farmer, Evans Paratema, echoed this sentiment.
“We need to take control of our businesses. Credit sales have only brought losses. It’s time we invest in efficiency and protect our income,” he said.
As the poultry industry in Kariba eyes a more resilient future, the message is clear: a mindset shift is not optional—it’s essential.
By prioritizing profitability, health, and sustainability, farmers can chart a new course for the industry—one where growth is not only possible but inevitable.
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