By Jonathan Mbiriyamveka
Mobile giant — NetOne — has found a niche market with the introduction of new Application called Rumbidzo – Khulekani Gospel.
The new App is an entertainment service that captivates the mass market with a variety of religious content available to ALL denominations.
According to latest statistics, Christianity is by far the dominant religion in Zimbabwe, with 69.2% Protestant, 8.0% Catholicism, 6.9% Non-denominational Christian totaling 84.1% of the population.
The next most common belief in Zimbabwe is no belief at all – with 10.2% of the population declaring themselves Atheist or agnostic. The remaining 5.7% of the population either practice the traditional African religion or are Muslim.
The largest proportion of Christians belongs to the Apostolic sect 34 %followed by Pentecostal 20 % and Protestant 16%. Of the 2.4 million Data users, 1.6 million subscribers are on Social Media. According to the Zimbabwe Mobile industry statistics, 9.53 million people are Internet and Data Subscribers. There are 53% Smartphone Penetration and 63.1% Internet Penetration rates.
The Rumbidzo/Khulekani service requires a user to download the APP from Playstore to access and navigate live and pre-recorded sermons, music and videos.
All one needs to do is download the Rumbidzo-Khulekani App on Google Play Store. On the App, enter the phone number and receive a One Time Password (OTP). Select a subscription plan and enjoy the wide range of gospel content. To opt out, select the drop-down menu and select logout.
Rumbidzo/Khulekani empowers subscribers with the freedom to cho0se when to listen to a pre-recorded show at their own time.
In launching the new game changing service Friday, NetOne Group Chief Executive Officer Mr Raphael Mushanawani, said the product appealed to a critical part of their market as a business.
“Today we affirm our position in the recognition and delivery of digital solutions tailor-made to meet all our customers’ needs,” he said.
“We realize that amongst other facets of well-being; spirituality is one of them. And on to the menu of our platter of packages, we are adding one that reaches out to the Gospel music and Bible sermons lovers.”
He said the App will ensure that subscribers are nourished spiritually at their convenience.
About Author
