Staff Writer
Delta Corporation General Manager Corporate Affairs, Ms Patricia Kudzai Murambinda has called for a multi-sectoral approach which include senior musicians, corporate world, government, civil society and local leadership to help in fighting drug and substance scourge.
Speaking at the 14th Zimbabwe College of Music graduation ceremony Friday Murambinda urged graduands to become ambassadors of the college, corporate brand, national brand and cultural heritage.
“We will continue to invest in initiatives that promote the growth of the music industry, ensuring that artists have the resources and opportunities they need to succeed.
“We have a drug scourge in this country and musicians especially you the upcoming musicians should assist communicate the dangers of drugs and substances. A lot has been said, campaigns have been made, and arrests have been made but the problem is still here with us. What are we missing?” she said.
“To the National Certificate in Music and Advanced Certificate in Music graduands, as you step into the world, may you continue to inspire, create, and share the beauty of music with the world. Always remember that we are all behind you, cheering you up and celebrating your achievements. We look forward to witnessing your continued growth and success,” Murambinda said.
Murambinda said music was business urging graduands to treat it as such.
“In my experience in the corporate world especially at Delta Corporation, I hold a firm belief in the power of corporate social responsibility, with a commitment to Environmental, Social, and Governance (ESG) principles underpinning all our initiatives.
“A thriving community is built on the foundations of sustainable practices, social equity, and ethical governance and care of the environment. It is this understanding that guides our support for various sectors, including the Cultural and Creative Industries (CCI),” Murambinda said.
She encouraged corporates not to shun the arts, musicians, undervalue musicians but to work and promote them.
“Delta Corporation has worked with the music industry for generations and works together with the Government of Zimbabwe and National Arts Council of Zimbabwe and many other organisations for the realisation of the Cultural and Creative Industries Strategy for the period 2020 to 2030.
“Today, it is a great pleasure to come home to the music citadel where professional artists are produced. Through our initiatives and support of the music industry such as Chibuku Road to Fame I have witnessed how the Zimbabwe College of Music and many other groups have been supported in nurturing creativity and exuding their cultural expression,” she said.
She said Zimbabwe College of Music has a long history of working with Delta Corporation.
“Our relationship with the Zimbabwe College of Music is one of the many practical ways we demonstrate our commitment to the music and arts industry.
“Over the years, Delta Corporation has provided scholarships to students pursuing the National Certificate in Music. It brings us great joy to see these scholarship recipients evolve into exceptional musicians who have made significant contributions both locally and internationally.
“Their success stories are a testament to the transformative power of education and the arts,” she said
She said Delta Corporation was dedicated to continuing collaboration with the music industry.
“We recognise the pivotal role that music plays in cultural expression, social cohesion, and economic growth. Our commitment is not only to support education and talent development but also to create platforms where these talents can thrive,” she said.
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