By Jonathan Mbiriyamveka
Harare — Minute Maid is rolling out the Tollgate Happy Hour experience, a consumer activation designed to reward motorists with refreshing moments on the road.
The initiative brings the great taste of Minute Maid Pulpy, Orange, Tropical, Apple Grape and Guava
flavours to travellers, transforming everyday journeys into moments of connection with the brand.
The initiative meets consumers where they are, strengthening their connection with Minute Maid
through direct and meaningful engagement.
Timed to coincide with the 2026 Zimbabwe International Trade Fair (ZITF), the activation is designed to reconnect with consumers by offering a refreshing and memorable experience as they travel to and from Bulawayo during one of the busiest periods on the country’s highways.
Through a partnership with ZINARA, Minute Maid will sponsor 500 Light Motor Vehicle (LMV)
passes at the Ntabazinduna Tollgate on Sunday, 19 April and Sunday, 26 April, between 9:00am
and 11:00am.
Speaking ahead of the activation, Faith Nehanda, Senior Manager, Marketing, Coca-Cola ECAF,
highlighted the importance of the initiative in reconnecting with consumers:
“ZITF week is one of the busiest travel periods in Zimbabwe, and Minute Maid is showing up where
our consumers need us most.
“By supporting their journey with a free toll pass and the refreshing taste of Minute Maid, we are helping make every day travel more enjoyable.
“This activation reinforces Minute Maid’s commitment to quality refreshment, value, and creating meaningful connections with consumers on the move.”
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