By Jonathan Mbiriyamveka
Saudi Arabia — The heartbeat of Zimbabwe’s tourism has found its rhythm on the global stage.
At the 26th Session of the United Nations Tourism General Assembly, officially opened in Riyadh on 9 November 2025, Zimbabwe took centre stage — not just as a participant, but as a leader shaping the future of travel and sustainability.
This prestigious gathering, hosted in the Kingdom of Saudi Arabia, brought together ministers, global tourism executives, and international policymakers to discuss the next chapter in global travel. It was a moment of reflection and renewal — and for Zimbabwe, a powerful symbol of recognition and progress.
Hon. Barbara Rwodzi, Minister of Tourism and Hospitality Industry
A Defining Moment for Zimbabwe and Africa
In a landmark announcement, Hon. Barbara Rwodzi, Minister of Tourism and Hospitality Industry, was inaugurated as one of the Vice Presidents of the UN Tourism General Assembly, representing the UN Tourism Regional Commission for Africa alongside Nigeria.
For Zimbabwe, this moment represents far more than a ceremonial honor. It is a testament to the nation’s growing influence in shaping the global tourism agenda — and a direct reflection of Hon. Rwodzi’s dynamic leadership, energy, and vision for sustainable tourism development.
Barbara Rwodzi: A Voice for Sustainable and Inclusive Tourism
Since assuming office, Hon. Rwodzi has been a vocal advocate for inclusive, community-driven tourism — one that creates livelihoods, protects natural heritage, and celebrates Zimbabwe’s cultural identity. Her leadership style blends passion with pragmatism, ensuring that tourism becomes not just an economic driver, but a vehicle for empowerment and pride.
Speaking in Riyadh, Hon. Rwodzi emphasized Africa’s readiness to play a central role in reimagining global tourism.
“Africa’s story is rich, diverse, and full of promise. Zimbabwe stands ready to share our experiences, our innovation, and our heritage with the world — sustainably and proudly,” she said.
Her appointment to the Vice Presidency places Zimbabwe at the decision-making table of global tourism — where strategies for recovery, climate resilience, and digital transformation are being shaped. It also offers new opportunities to build partnerships, attract investment, and showcase Zimbabwe as a must-visit destination on the continent.
A Global Gathering of Change-Makers
The 26th Session of the General Assembly was notable not only for Zimbabwe’s appointment but also for another historic moment — the election of Ms. Shaikha Nasser Al Nowais as the first female Secretary-General of UN Tourism. Her unanimous election by member states marked a new era of inclusive and transformative leadership.
Together, these developments signal a powerful shift: a future of tourism that is more inclusive, gender-balanced, and globally collaborative — with women at the forefront of change.
Zimbabwe: The Spirit of Africa, Rising
For Zimbabwe, this recognition comes at a time when the country’s tourism sector is regaining momentum.
The nation’s “ZimBho” campaign — derived from the Shona phrase meaning It’s Good — continues to celebrate local destinations, promote domestic travel, and position Zimbabwe as a destination of choice for international visitors.
From the thunderous Victoria Falls — a UNESCO World Heritage Site — to the mystical Great Zimbabwe Monuments, the serene Eastern Highlands, and the wildlife-rich Hwange National Park, Zimbabwe offers travelers a mosaic of experiences that combine natural wonder with heartfelt hospitality.
Under Hon. Rwodzi’s stewardship, the Ministry of Tourism and Hospitality Industry is driving initiatives to enhance community-based tourism, digital visibility, and sustainable infrastructure — ensuring that every Zimbabwean benefits from the growth of the sector.
“Tourism is not just about travel; it’s about transformation,” Hon. Rwodzi noted. “It’s about giving communities a reason to smile, cultures a platform to thrive, and visitors’ memories that last a lifetime.”
Looking Ahead: A Future Built on Partnership
As Zimbabwe steps into this new era of global tourism leadership, collaboration will be key. The nation’s role within the UN Tourism structure opens doors to new partnerships across Africa, the Middle East, Europe, and beyond — strengthening its commitment to Vision 2030 and the creation of a prosperous, upper-middle-income economy.
In Riyadh, amid the grandeur of the world’s top tourism gathering, Zimbabwe’s flag waved high — a symbol of progress, purpose, and pride.
With Hon. Barbara Rwodzi at the helm, Zimbabwe is not just participating in global tourism; it is helping to lead it.
So, to the world — the invitation stands: Come. Discover. Experience Zimbabwe.
Because as Zimbabwe rises, so too does the spirit of Africa. #ExperienceZimbabwe | #UNTourismGeneralAssembly | #ZimBho
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