Staff Writer
The Zimbabwe Music Awards’ branding efforts have been thrown into disarray in after they mitted submissions by United Kingdom-based star — Quonfuzed.
As a result of the guff, Quonfuzed who topped last year’s music charts was left out from being nominated for the ZIMA 2023 edition.
Seeing the gravity of the mistake, ZIMA were forced to openly apologise to musician Quonfuzed after they omitted his submissions for this year’s edition.
The ZIMAs were held at the weekend in Avondale’s 7 Arts Theatre where several musicians the likes of Freeman, Janet Manyowa and others won gongs for their efforts in music.
However, things came to a head after it was discovered that the Stop It, I Like It singer had not been considered for the ZIMAs 2023 even though he had submitted his music.
In a letter of acknowledgement from ZIMA dated 5 June 2023, it reads: “Dear Quonfuzed. The Zimbabwe Music Awards would like to apologise to Quonfuzed for passing over his submissions in the recently held ZIMA 23.
“By the time this error was noticed the adjudication process had reached an advanced stage and his submissions could not be included. The ZIMA executive unreservedly apologises to Quonfuzed, his management team and his fans. Yours Sincerely ZIMA Executive Committee.”
This year’s edition come hot on the heels of a branding exercise that saw ZIMA making some changes by injecting new blood into the executive committee but unfortunately it turned out to be a disaster.
Quonfuzed could not be reached for comment at the time of going to print.
This year there are 25 categories and entries will be for 24 categories with one being a special award, The Lifetime Achievement Award which does not require any submissions.
The ZIMAs 2023 edition was held under the theme: “Re-Imagining The Industry”.
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