Staff Writer
The Zimbabwe Tourism Authority is leveraging on Cricket Test Matches to market destination Zimbabwe.
Speaking after attending his first ever ODI Test Match between Bangladesh and Zimbabwe at Harare Sports Club, ZTA board chairman Raynold Mawerera, said Zim Cricket provides endless possibilities in marketing the country to the outside world.
“It was really beautiful and it speaks volumes for the tourism project that we have in bringing different people, country people to visit Zimbabwe so it was absolutely awesome afternoon,” Mawerera said.
Asked about the partnership, Mawerera said: “That partnership has boundless possibilities I think we’ve only touched a fraction of what we are able to do with Zim Cricket but I think because of Zimbabwe being a test nation and the matches that are here going forward we can build that partnership and make it stronger.”
Zimbabwe Cricket Chairman Dr Tavengwa Mukhuhlani concurred saying cricket offers tourism a platform to directly market the destination to source markets.
“We are hosting tourists, the Bangladesh and what an opportunity to market our country, our destination we are marketing Zimbabwe through Visit Zimbabwe campaign. It’s a great opportunity for to market Zimbabwe as a tourist destination,” Dr Mukuhlani said.
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