Staff Writer
Masvingo, Zimbabwe – Media practitioners have been called upon to take an active role in advancing Zimbabwe’s sustainable development goals.
Addressing the UN-Media Seminar on Development Reporting, UN Resident and Humanitarian Coordinator, Mr. Edward Kallon, highlighted the vital role the media plays in promoting democracy, good governance, and human rights while driving national development.
Mr Kallon stressed that media freedom, when coupled with responsibility and professionalism, can significantly impact Zimbabwe’s progress toward achieving the 2030 Agenda.
He underlined the importance of accurate reporting in shaping public opinion, dispelling misinformation, and encouraging collective action on key issues such as climate change, poverty eradication, and economic empowerment.
“The media is not just a conveyor of information; it is a powerful tool to amplify voices, influence public attitudes, and mobilize communities toward positive action,” Mr Kallon remarked.
He further emphasized the need for balanced reporting that highlights both the challenges and success stories in Zimbabwe’s journey toward sustainable development.
During the seminar, Mr Kallon also showcased the UN’s ongoing support for Zimbabwe’s national priorities, including initiatives in food security, education, and climate resilience.
He encouraged journalists to engage more deeply with development reporting to inspire solutions and foster greater community involvement.
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