The Horseman Agency to manage Harare Open Book Festival

Staff Writer

Harare Open Book Festival has appointed the creative and imaginative integrated communications firm, The Horseman Agency to provide year-round marketing, public relations, social media and events support services for the Harare Open Book Festival.

In its third year, the Harare Open Book Festival continues to grow in patronage and impact in the literary community.

Aimed at promoting the arts and value of literature the festival intends to continue sowing a seed of knowledge within the Zimbabwean community. The 2024 edition will feature a new festival format that will elevate the festival to global standards reflecting the hard work and dedication from the organisers and sponsors of the festival.

Dr Siphiwe Gloria Ndlovu

“The need to amplify black voices in Zimbabwe and the literary world is among the objectives for curating the Harare Open Book Festival. In this edition, we are delighted to welcome Dr Siphiwe Gloria Ndlovu and Sue Nyathi as our headline authors.

“We are grateful to our local authors who continue supporting our vision and offering their services to the festival. Partnering with The Horseman Agency ensures that we ride on their track record for imaginative campaigns and deliver a successful open book festival” commented Brian Garusa the curator of the Harare Open Book Festival.

“Partnerships are critical for any festival and we are delighted to have signed up with several corporates for this year’s edition of the Harare Open Book Festival, these will be announced in the coming days across our social media pages,” concluded Brian Garusa.

“The Horseman Agency is deeply committed to promoting the arts industry in Africa”, shared Sandra De Souza, Partner and Media Manager at The Horseman Agency.

“We are honoured to support the Harare Open Book Festival in their efforts and look forward to being a creative catalyst in delivering exciting launches and memorable events”.

Harare Open Book Festival will be held on the 19th of October at The Garden in Newlands, Harare.

The festival will include some pop-up book readings across Zimbabwe and an author inspirational retreat in the Eastern Highlands. Tickets will be available in the coming weeks.

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