By Jonathan Mbiriyamveka
Harare – Delta Beverages has officially unveiled Sable Lager as the new lead brand sponsor of the Zimbabwe Tertiary Sports (ZITS) Annual Games, marking a fresh chapter in the company’s long-standing support for university and college sport.
The announcement was made on 28 April 2026 by Kundayi Pamela Mawema, Marketing Manager for Lagers at Delta Beverages, during the official launch of the ZITS Games.
Mawema spoke on behalf of Delta, which has served as the main sponsor of the Games since 2019 through its Carling Black Label brand.
“At Delta, we believe in the power of shared experiences to bring people together, and there are few platforms that do this better than sport,” Mawema said.
“These Games represent more than competition; they are a celebration of youth, talent, discipline, and the future of our nation.”
Delta’s journey with Zimbabwe tertiary sports began in 2018, and from 2019 to date, the company has been the anchor sponsor of the Games.
Mawema expressed pride and excitement in introducing Sable Lager as the new flagship brand for the coveted sponsorship.
A Brand Brewed for a New Generation
Mawema described Sable Lager as Delta’s youngest locally conceptualized and produced clear beer, expertly brewed from high-quality ingredients to deliver a balanced, smooth, and easy-drinking taste.
Notably, she highlighted that Sable Lager was developed by a new, modern generation of brewers, technical teams, and marketing professionals who will shape the future of Delta’s beer category.
“In the same way, we believe the young, modern generation of students we have today possess a unique opportunity to shape the future of our country when they come together on platforms such as these Games,” Mawema said.
“For this reason, the partnership between Sable Lager and the ZITS Games fits perfectly.”
Athletes Celebrated as Nation-Builders
Addressing the student athletes directly, Mawema praised their ability to balance academics with the rigors of competitive sport.
“You embody ambition, resilience, and the drive to excel. The dedication it takes to balance academics with the demands of sport is no small feat, and we commend you for it,” she said.
“You are not only competing for medals but also building character, friendships, and memories that will last a lifetime.”
She added that Delta’s partnership reflects a belief in “investing in the generation of now” and creating opportunities for young people to showcase talent, express themselves, and connect both on and off the field.
Beyond Competition: Entertainment and Connection
Mawema also revealed that beyond the sporting action, Sable Lager would bring moments of connection, entertainment, and celebration that reflect the vibrant spirit of Zimbabwean youth culture.
“We want every participant and spectator to feel part of something bigger — an experience that lives beyond the Games themselves,” she said.
She thanked the organizers, participating institutions, and partners for their dedication in ensuring the platform continues to grow from strength to strength.
She also invited families and friends to come out in large numbers to support the athletes and be part of the energy and excitement.
A Smooth and Easy Tournament
Mawema closed by wishing all teams a smooth and easy-going tournament, urging them to compete with passion, respect one another, and above all, enjoy the journey.
“We wish all teams the very best for a smooth and easy going tournament. Compete with passion, respect one another, and most importantly enjoy the journey,” she said.
The ZITS Games bring together tertiary institutions from across Zimbabwe, providing a platform for student athletes to compete in various disciplines while fostering unity, discipline, and national pride.
With Sable Lager now at the helm, Delta Beverages signals a renewed commitment to engaging the country’s youth through sport and shared experiences.
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