Prof Smelly Dube lands YaFM Great Dyke most popular award

Staff Writer

In the heart of Zimbabwe’s mineral-rich Great Dyke, leadership is being redefined. At a high-profile ceremony in Zvishavane last Friday, the focus shifted from the riches beneath the soil to the impact of those walking upon it. Local media giant YaFM transformed its annual awards into a celebration of community-driven excellence, with Ambassador Professor Smelly Dube emerging as the night’s shining star.

The River Valley Group CEO did more than collect trophies; she secured a mandate. Voted “Great Dyke Champion of the Year” and Best Businesswoman & Public Influencer,

Dube’s victory was unique. It wasn’t decided in a boardroom, but via an intensive public poll by the listeners of the Midlands and Masvingo Provinces.

Business with a Soul

For Prof. Dube, a portfolio spanning property, mining, and retail is merely a tool for regional transformation. Her recognition as a “Champion” underscores a career-long belief that corporate success is hollow unless it resonates in the homes of the community.

“This award is unique because I was nominated by the people who follow our work,” a moved Prof. Dube remarked. “I am humbled and inspired to do more. Truly, Nyika inovakwa nevene vayo (A nation is built by its own people).”

A Unified Vision
The evening’s prestige was heightened by a Lifetime Achievement Award presented to His Excellency President Dr. Emmerson Mnangagwa. Prof. Dube praised the accolade, noting that her organization’s efforts align with the President’s mantra of “leaving no one and no place behind.”

Guest of Honour and Deputy Minister of Lands, Hon. Tsitsi Zhou, commended the awards as a “democratic platform” that allows the public to voice their appreciation for leadership that serves.

The True Measure of Success

As the Zvishavane ceremony concluded, the message was clear: Smelly Dube is more than a CEO. She has become a symbol of what happens when business acumen meets a heart for the people.

In the Great Dyke, the title of “Champion” no longer belongs to those who simply extract wealth, but to those, like Dube, who sow it back into the community.

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