Staff Writer
Zimbabwe will this year participate at the Meetings Show London for the first-time in post COVID-19.
The show which runs from 28 to 30 June 2022 comes back to full physical after two years of being suspended, some evidence of the re-opening of the UK MICE industry.
Following the successful launch of the MICE Campaign – MeetInZim, the destination is geared to engage with UK MICE Agents to bring their business delegates to Meet in Zimbabwe.
Newly appointed Chief Executive at the Zimbabwe Tourism Authority Ms Winnie Muchanyuka vowed to work closely with the International Operators to stimulate growth in the Zimbabwe’s Meetings Industry.
Zimbabwe Tourism Authority Acting Chief Executive Mr Givemore Chidzidzi said: “With easy airline access, Zimbabwe, with diverse and spectacular scenery from green and fragrant Tea and Coffee plantations in the hills to desert like areas with elephants and other wild animals.
“Choose where you want to hold your MICE event and leave the rest to our experts. Zimbabwe has some of Africa’s most professional and dedicated event professionals working in outstanding venues and this has been reflected in Zimbabwe’s membership of global trade organisations.
“Our launch of the MEETINZIM Europe Campaign looks for new partnerships with the United Kingdom as a gateway to African trade, investment and tourism development opportunities. Zimbabwe offers an exciting, safe and great value MICE destination.
“Zimbabwe is one of the high conducive destinations in Southern Africa where meeting organisers are guaranteed of successful meetings and giving their delegates treasured memories.”
Mr Chidzidzi said Zimbabwe was a safe destination, with a successful vaccination program and ready to host any kind and size of meeting.
Meetings Show London is one of the leading business tourisms (MICE) fair in the UK where Associations, Conference Organisers, Meeting Planners, Convention Bureaus, Exhibition Organisers and Buyers meet and generate network and business leads.
“MICE Tourism development and promotion requires active participation by all tourism players and support services suppliers to engage the international market and association pool if we are to attract the large number of conferences needed by the destination”, said Miss Pauline Ndlovu, the Acting Executive Director of the Zimbabwe National Convention Bureau.
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