By Admore Mbonda in Kariba
Preparations for the eagerly awaited Domestic Tourism Festive Season Campaign are now at an advanced stage, according to updates shared during a stakeholder engagement meeting held today at the Kariba Information Centre.
The official campaign launch is scheduled for October 31 at Lake Harvest Sports Club.
Eliwe Charuma, Chairperson of the Kariba Publicity Association, expressed optimism about the event’s impact on the local tourism industry.
“We are thrilled with the preparations. This campaign will not only bring a flurry of activity to our resort town but also give a much-needed boost to Kariba’s tourism sector,” she said.
Echoing this sentiment, Maxton Kanhema, Director of Safecan Holdings, emphasized the importance of the campaign to the local economy.
“We are going to make noise about this event. It’s incredibly important for us here in Kariba — we need to revive our tourism industry,” he said on the sidelines of the meeting.
Organized by the Zimbabwe Tourism Authority, the event is expected to draw over 1,000 delegates from across the country.
Festivities will kick off with a lively procession starting at Nyamhunga Shopping Centre and ending at the launch venue.
The event will be graced by top government officials, including Minister of Tourism and Hospitality Industry Barbara Rwodzi and Minister of State for Provincial Affairs and Devolution Marian Chombo.
The launch program features a vibrant lineup of both renowned and local artists, promising a memorable celebration for attendees.
With strong community support and national interest, Kariba is set to shine as it showcases its rich tourism offerings and welcomes visitors for a festive season to remember.
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