Staff Writer
UNWTO foresees the recovery to continue throughout 2023 even as the sector faces up to economic, health, and geopolitical challenges.
The recent lifting of COVID-19 related travel restrictions in China, the world’s largest outbound market in 2019, is a significant step for the recovery of the tourism sector in Asia and the Pacific and worldwide.
In the short term, the resumption of travel from China is likely to benefit Asian destinations in particular.
However, this will be shaped by the availability and cost of air travel, visa regulations, and COVID-19 related restrictions in the destinations.
By mid-January, a total of 32 countries had imposed specific travel restrictions related to travel from China, mostly in Asia and Europe.
At the same time, strong demand from the United States, backed by a strong US dollar, will continue to benefit destinations in the region and beyond.
Europe will continue to enjoy strong travel flows from the US, partly due to a weaker euro versus the US dollar.
Notable increases in international tourism receipts have been recorded across most destinations, in several cases higher than their growth in arrivals.
This has been supported by the increase in average spending per trip due to longer periods of stay, the willingness by travelers to spend more in their destination, and higher travel costs due to inflation.
However, economic situation could translate into tourists adopting a more cautious attitude in 2023, with reduced spending, shorter trips, and travel closer to home.
Furthermore, continued uncertainty caused by the Russian aggression against Ukraine and other mounting geopolitical tensions, as well as health challenges related to COVID-19 also represent downside risks and could weigh on tourism’s recovery in the months ahead.
The latest UNWTO Confidence Index shows cautious optimism for January-April, higher than the same period in 2022.
This optimism is backed by the opening up in Asia and strong spending numbers in 2022 from both traditional and emerging tourism source markets, with France, Germany and Italy as well as Qatar, India and Saudi Arabia all posting strong results.
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