Staff Writer
Delta Beverages, through the Sorghum Beer Business, on Wednesday expanded the Chibuku Super flavour range with the addition of Pineapple and Ginger flavours.
The addition of flavour variants to Chibuku Super was part of 60-year journey to building brilliant brands and remaining innovative for their consumers.
In launching the new flavours, General Manager Sorghum Beer Business – Mr Marshall Pemhiwa said Chibuku, prided in offering our consumers differentiated products, offering more choices to satisfy their dynamic needs.
“This has been the journey of the Chibuku brand over the past 60 years. The portfolio now boasts of Chibuku Super Banana, Ginger, and Pineapple flavours in addition to the Chibuku Super Original and the Scud packs, which have stood the test of time,” Mr Pemhiwa said.
“This is part of our thrust of growing and developing the Sorghum beer category and we look forward to introducing new products in the future.”
The new flavours are now in the market, and consumers are now able to purchase these in-store.
“We are saying to our consumers, ‘With every sip, allow yourself to fully taste the flavour.’ Remember to drink responsibly always.
“I would like to express my gratitude to the team that made this happen. Their critical contribution to the development of the new offerings cannot go unmentioned. Our special mention also goes to customers (traders) for their unwavering support throughout our Chibuku journey,” he said.
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