By Jonathan Mbiriyamveka
KADOMA — Jamaican dancehall heavyweight Busy Signal has hit back at critics of cover artists, boldly declaring that doing renditions of other musicians’ songs is not only an art form — but also serious business.
Speaking ahead of his headline performance at the Kadoma Music Festival tonight, the chart-topping star didn’t mince words.
“This is big business,” Busy said. “Remember, one of Whitney Houston’s biggest songs — I Will Always Love You — was originally done by Dolly Parton. So, it’s nothing new. It works.”
The multi-talented vocalist, known for his high-energy stagecraft and ability to jump between genres, is unapologetic about doing covers and doing them well.
“If I can sing someone’s song and do it well — which I can — and fans enjoy it, then why not? It’s about making music people love.”
And love him they do. From his soul-soaked take on Justin Bieber’s Sorry* to vibey renditions of P-Square’s Personally* and Kenny Rodgers’ The Gambler*, Busy Signal has proven time and again that he can transform a hit into his own.
Fans often say he doesn’t just cover songs — he rebrands them, adding that unmistakable Busy Signal energy and Jamaican spice. Think of him as the remix king who brings old favourites to new life.
He’s even drawn comparisons to Zimbabwe’s own In Total, a popular group known for mastering covers — with a local twist.
And when it comes to Zimbabwe, Busy Signal is practically an honorary citizen. The former Zimbabwe Tourism Ambassador has headlined multiple sold-out shows across the country and continues to command a loyal following.
Though his tourism role may have faded, his love for Zimbabwe hasn’t. The Kadoma crowd is bracing for another unforgettable night — with his countryman Chris Martin also on the lineup, making his third appearance in Zimbabwe.
However, some critics feel the festival’s roster could’ve gone deeper — perhaps featuring Masicka, Shensea, Skillibeng, or even the elusive Vybz Kartel. But fans seem unbothered, eager to see Busy do what he does best: light up the stage.
As the spotlight hits Kadoma, one thing’s for sure — Busy Signal’s message is loud and clear: covers are not crimes. They’re culture, commerce, and creativity rolled into one.
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