Staff Writer
Zimbabwe has been invited to attend Zambia Travel Expo (ZATEX) 2024 from 13 to 15 June 2024 at Mulungushi International Conference Centre in Lusaka.
The invitation came after Zambia High Commissioner to South Africa Ms Mazuba Monze paid a courtesy call on the Deputy Minister of Tourism Honourable T. Mnangagwa who is attending the 18th Edition of Meetings Africa in Johannesburg, South Africa.
According a media brief, Ms Monze said Zambia was always attending Sanganai/Hlanganani World Tourism Expo in Zimbabwe and indicated her country would be attending this year’s Edition of Sanganai/Hlanganani.
Tourism and Hospitality Industry Deputy Minister, Honourable Tongai Mnangagwa led a delegation of Ministry and Zimbabwe Tourism Authority Officials to the Event.
The delegation also comprises of five (5) Tourism Operators who are into MICE Business namely;
- African Sun Hotels,
- Rainbow Tourism Group,
- VIctoria Falls Hotel,
- Airports Company of Zimbabwe, and
- Zimbabwe International Trade Events (ZITE).
Meetings Africa is the continent’s leading MICE show which offers a one-stop shop networking platform for Destination Management Companies, International Associations and National Convention Bureaus.
The Fair provides the perfect business platform for the promotion of MICE Tourism as it attracts senior decision-makers, buyers and influencers from across the globe. In addition, it enables destinations to tap into a wide database of international professionals from the meetings and business travel industry.
The event has a packed program which is running parallel to the Exhibition. These include networking events and educational sessions that will cover key topical issues pertinent to the Meetings, Incentive Travel, Conferences and Exhibitions (MICE) sector.
The first day is known as the BONDay (Business Opportunity and Networking Day) with key associations in the MICE industry hosting their members to brainstorming and engaging sessions aimed at enhancing professional development in the sector and industry.
Fruitful discussions on how the African continent can grow and claim its share of the global receipts of Business Tourism is the key goal at the table.
Zimbabwe is attending to unlock the MICE market potential for the benefit of the country’s economy.
As international associations are always looking for new destinations for rotational meetings, Destination Zimbabwe is present and ready to be considered as a host. Furthermore, the country is looking towards embracing intra-regional cooperation towards the advancement of MICE Tourism in the destination.
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