Zimbabwe’s ‘Clusterisation’ Strategy Targets Lucrative MICE Tourism Market

By Jonathan Mbiriyamveka MASVINGO — Zimbabwe has adopted a deliberate “clusterisation” strategy to strengthen specialisation and competitiveness across its tourism sector, with the Meetings, Incentives, Conferences, and Exhibitions (MICE) cluster…

Women, Youth Tourism National Chapters Launched as ‘Vital Engines’ of Sector

By Jonathan Mbiriyamveka The Ministry of Tourism and Hospitality Industry has officially launched the Women in Tourism and Youth in Tourism National Chapters, formalising the role of women and young…

Zimbabwe’s Inclusive National Tourism Consultations Begin

By Jonathan Mbiriyamveka MAZOWE – The foundation for Zimbabwe’s next tourism blueprint was laid this week as the Ministry of Tourism and Hospitality Industry launched the first in a series…

Sanganai/Hlanganani Goes South

. . . ZTA shifts flagship expo to spread tourism beyond traditional hotspots By Admore Mbonda in Kariba Zimbabwe’s flagship Sanganai/Hlanganani World Tourism Expo is moving to Masvingo this year…

Government Greenlights Joint Marketing Committee to Boost Destination Zimbabwe

By Jonathan Mbiriyamveka HARARE – In a major boost for the country’s tourism sector, Government has approved the relaunch of the Tourism Joint Marketing Committee, a collaborative platform between industry…

Skilled Youth to Shape Hospitality’s Future

By Jonathan Mbiriyamveka Harare — Zimbabwe’s tourism and hospitality sector must invest aggressively in youth training if it is to remain globally competitive and future-proof, Tourism Minister Barbara Rwodzi has…