Impact of Black Friday on African Marketing

By Helen McIntee-Carlisle, President African Marketing Confederation Johannesburg– Black Friday has grown into more than a one‐day sales event in Africa. What began as a retail import from the West now plays…

African Marketing Confederation Launches Tourism Chapter

Staff Writer Johannesburg – The African Marketing Confederation (AMC), the continent’s largest network of marketing professionals, is launching a dedicated Tourism Chapter. The initiative is designed to strengthen Africa’s tourism…