The magic of finding your name on the iconic bottle returns!
Staff Writer
Harare – Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised
connection. In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalisation.
Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime.
Did you know that 72 per cent of Gen Z seek authenticity and want to connect with real people in everything they do?
In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care.
Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline.
“Share a Coke” is celebrating the friendships that define this generation, and the spaces that allow in real life moments of togetherness to thrive.
To celebrate the relaunch of “Share a Coke”, consumers will get the opportunity to scan the OR code on the Coca-Cola products, submit their details for a chance to be among the first to learn about exciting promos and cool news the brand has created.
So how can you join the fun? Look for you and your friends’ / family’s’ / squad’s / names in store and make their days through “Sharing a Coke” with them.
In Zimbabwe, consumers can experience the campaign in real time at activations nationwide, where attendees can take part in a host of memorable experiences including their own one-of-a-kind iconic bottle with their name on it. Personalised Coca-Cola bottles are available at major retailers nationwide.
Barry Otieno, Senior Manager Frontline Marketing, Coca-Cola Zimbabwe says, “In today’s digital
world, it is important to celebrate the unique bonds of friendships and celebrate this important
human connection. “Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special.
My charge to everyone is thus, “who would you like to Share a Coke with and make those memories last.
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