By Jonathan Mbiriyamveka
MASVINGO — The ancient city of Masvingo is buzzing with energy as the September Sports Tourism Carnival officially got underway today, transforming the province into a vibrant hub of sporting action, travel, and tourism.
Running from 1 to 4 September 2026, the Carnival marks the beginning of an exciting month-long tourism programme, building momentum towards the 19th edition of the Sanganai/Hlanganani Dzimbahwe Tourism Expo, scheduled for 9–12 September at the Gymkhana Events and Conference Centre.
A Star-Studded Opening
The Carnival was officially opened by Deputy Minister of Tourism and Hospitality Industry Honourable Tongai Mnangagwa, alongside Minister of State for Provincial Affairs and Devolution for Masvingo Province Honourable Ezra Chadzamira, and Deputy Minister of Sports, Recreation, Arts and Culture Honourable Emily Jesaya, represented by Sports and Recreation Commission Director General Allen Mavhunga.
Their presence underscored the Government’s whole-of-government approach to leveraging sports as a strategic platform for tourism development, destination visibility, and community participation.
A National Sporting Showcase
Tertiary institutions from all 10 provinces have converged on Masvingo to compete in 11 sporting disciplines, including football, basketball, volleyball, cricket, rugby, netball, pool, tennis, golf, and marathon activities.
The competition has brought together athletes, officials, and supporters from across the country, filling the city with energy and excitement.
For the athletes, it is a chance to compete and showcase their talent. For the province, it is an opportunity to welcome visitors and demonstrate Masvingo’s capacity to host major events.
Beyond the Competition: Tourism and Economic Impact
More than just a sporting event, the Carnival is strategically designed to turn sports tourism into a platform for travel, destination discovery, and economic opportunity.
Tourists, athletes, and officials are exploring Masvingo’s attractions, creating a ripple effect of economic benefits across the local economy.
Accommodation establishments, restaurants, tour operators, and other tourism enterprises are already reporting increased business, a welcome boost ahead of the main Expo.
Anchored by Great Zimbabwe
The Carnival also shines a spotlight on Masvingo’s rich tourism offering, anchored by the iconic Great Zimbabwe — a UNESCO World Heritage Site and one of Africa’s most significant historical landmarks .
By connecting sports, culture, heritage, and tourism, the programme is promoting domestic tourism and enhancing destination visibility, positioning Masvingo as a gateway to an integrated Zimbabwean tourism experience.
The sporting action continues through 4 September, keeping the city alive with competition and celebration. On 5 September, the excitement shifts to the Street Carnival, which will showcase gastronomy, music, and cultural experiences, offering visitors a taste of Masvingo’s vibrant local culture.
All roads then lead to the main Sanganai/Hlanganani Dzimbahwe Tourism Expo from 9–12 September at the Gymkhana Events and Conference Centre, where the province will welcome international buyers, tour operators, and investors from across the globe.
With the Sports Carnival setting the tone, Masvingo is proving that it is not just hosting an Expo — it is showcasing how a major event can transform a city into a thriving tourism destination.
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