By Jonathan Mbiriyamveka
As traffic volumes surge during the holiday season, the Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ) has taken its road safety message directly to the people who matter most—motorists.
In a proactive festive-season campaign, POTRAZ, working in collaboration with ZINARA and the Traffic Safety Council of Zimbabwe, has been engaging drivers of both public and private vehicles across the country, urging them to prioritise safety as they travel to reunite with loved ones.
The campaign, spearheaded under the banner “Don’t Phone, Text and Drive – Save a Life,” highlights the dangers of distracted driving, particularly the use of mobile phones while behind the wheel.
Speaking on the initiative, Sibo Muteyiwa, Deputy Director for Marketing and International Relations at POTRAZ, said the authority recognised the heightened risk on the roads during the holiday period and felt compelled to act.
“This holiday season, we have been out and about speaking to motorists on safety precautions as traffic increases on our roads,” said Muteyiwa. “Our message is simple but life-saving—don’t phone, don’t text and drive.”
One of the campaign’s key activations took place at the Norton Tollgate, where POTRAZ joined the Minister of Transport and Infrastructure Development and the Minister of State for Provincial Affairs and Devolution for Mashonaland West in engaging directly with road users.
At the tollgate, motorists were reminded that a single moment of distraction can have devastating consequences—not only for drivers themselves, but for passengers, pedestrians, and other road users.
Muteyiwa said the campaign is rooted in a shared responsibility to protect lives.
“We want every traveller to arrive safely at their destination,” she said. “Staying connected on the phone is never worth a life.”
POTRAZ has indicated that the road safety drive will continue beyond the festive season, with more activations planned throughout the year and into 2026, reinforcing the importance of responsible driving.
As families celebrate the holidays and look ahead to the new year, the message from POTRAZ and its partners remains clear: Stay safe. Don’t phone, text and drive. Save a life. Arrive safe.
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