CAPTION STORY: ON Friday, it marked the beginning, a new era for Sprite brand in Zimbabwe with the launch of the “Heat Happens” philosophy and platform after the global launch that took place in May 2022. Archbold Ndlovu of Sprite brand said the launch was a celebration of the love for Sprite brand and the symbolic common thread that it represents. “In a fast-paced world we live in, the pressures of life tend to catch up with individuals and what a better way to end the year 2023, than the launch of a campaign that aims to counter all the hassles we face. What is Heat Happens? For us heat happens are moments to celebrate with our consumers, this platform is a light-hearted reminder to stay cool in unavoidable, and potentially annoying moments that are part of the fabric of daily life. The campaign invites fans to step back and enjoy a hit of refreshment with Sprite when faced with such moments. For Us Life Is Full of Heat. Heat, is everywhere. It is the everyday moments of our lives, it’s in the simple things, the meal that brings family together, the dance that connects us in rhythm, the song that brings a smile, a single hope filled hug, popping open an ice-cold bottle of Sprite, cooling down together.” The campaign also introduces a new visual identity for Sprite, with a revamped logo and packaging design that emphasizes the brand’s natural flavours and sustainability commitment.
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