By Jonathan Mbiriyamveka
HARARE – Delta Corporation has officially launched its bold new traditional beer, Leopard Extra, declaring it not merely a product but a cultural movement that bridges generations, communities, and the evolving African palate.
The launch took place at Mandel Training Centre, where Group Treasurer Mr. Tumai Mafunga delivered a keynote address that was equal parts business strategy and cultural homage.
What began late last year as a limited-edition experiment has now matured into a permanent market contender, driven by what Mr. Mafunga described as “a deliberate outcome of a team that understands the consumer and respects the category.”
Delta Corporation General Manager Corporate Affairs Patricia Murambinda and emcee Zazalicious at the launch of Leopard Extra
From Limited Edition to Market Force
Addressing an audience of industry stakeholders, trade partners, and Delta project teams, Mr. Mafunga revealed that Leopard Extra’s journey from concept to scale was accelerated by overwhelming consumer feedback—specifically its smooth, distinctive taste, unique bite, and rich colour.
“This journey—from concept, to acceptance, and now to scale—gives us confidence that we are building something that truly resonates with our consumers,” Mafunga said. “These qualities are not incidental. They are deliberate.”
He reaffirmed that Delta’s sorghum beer business is “firmly on track with its expansion plan,” with innovation serving as a key pillar in building brilliant brands.
A Brand Built for Africa
In a speech punctuated by rhythmic applause, Mafunga positioned Leopard Extra at the intersection of tradition and modernity.
“Leopard Extra is, at its core, a brand built for Africa,” he said. “It draws from the heritage and cultural connections shaped by those who came before us—the generations that built our communities, nurtured our values, and passed down the traditions we still hold today.”
He stressed that traditional sorghum beer has always been about more than consumption: “It is about connection, respect, and shared identity.”
Yet the brand does not remain in the past. Mafunga described the modern African consumer as someone who “appreciates the authenticity of tradition, but also values refinement, quality, and sophistication.”
Why the Leopard?
The choice of name and iconography was intentional. Across many African traditions, the leopard symbolises quiet strength, resilience, and authority.
“It does not move without purpose, and it does not compete for attention—it commands respect,” Mafunga explained. “Leopard Extra is not the king; it is what kings choose.”
He further framed the brand as a tribute to the “everyday African—the provider, the hustler, and the community builder—whose quiet strength and resilience reflect the dignity and pride that define the African spirit.”
A Toast to Teamwork and Legacy
Mafunga extended deep appreciation to Delta’s internal project team, whom he invited to stand and be recognised.
“This is how legacies are born,” he said. “Not in a single defining moment, but through the sustained commitment of people who dare to build something greater than themselves.”
He also acknowledged the broader ecosystem—suppliers, distributors, retailers, and communities—stressing that “no product reaches the consumer through the effort of one team alone.”
Official Launch
Mafunga declared Leopard Extra officially launched, ending with a traditional rallying cry that drew a standing ovation:
“Chikara Chauya! Nanso Ingwe!” (The beast has arrived! Here is the Leopard!)
Leopard Extra will roll out nationally with immediate effect, supported by press, digital, and in-trade activations.
Delta Corporation has signalled further innovation in the sorghum beer category as part of its long-term expansion strategy.
About Author
