Staff Writer
Harare – Aura Group’s Internet Service Provider (ISP) business has officially transitioned to Aura Technologies, a strategic rebranding that signals the company’s evolution into a technology-led organization focused on integrated connectivity and digital solutions.
The transition, announced on March 23, 2026, reflects a structured realignment of the company’s identity, operating model, and long-term direction.
Aura Technologies now positions itself at the intersection of connectivity, digital infrastructure, and intelligent solutions for both households and enterprises.
Speaking at the launch, Aura Holdings Group Chief Executive Officer, Samuelle Dimairho, said the rebranding underscores a broader strategic ambition.
“Our restructuring to create the Aura Technologies brand reflects not only where we are today, but where we are going,” Dimairho said.
“We are building a business anchored in innovation, accessibility and measurable value, delivering technology solutions that enhance how people live, work and connect.”
As part of the milestone, the company introduced Infinity Connect, a new connectivity package tailored for households and small businesses.
The package offers reliable, unlimited internet access at a competitive monthly price of US$77.
To improve accessibility, Aura Technologies has also launched a limited sale for new Infinity Connect customers, offering a Mini Kit at US$245 and a Standard Kit at US$369.
The launch comes at a time when reliable internet access has become essential infrastructure, underpinning education, remote work, enterprise productivity, and everyday digital life.
The company noted that the rebranding reflects a broader strategy to move beyond traditional internet services.
Aura Technologies’ expanded portfolio now includes internet connectivity, Layer 2 VPN networks, cybersecurity, communications, cloud solutions, and custom software development.
With the introduction of the Aura Technologies brand, the new Infinity Connect package, and more accessible hardware pricing, the company said it remains focused on expanding digital access, strengthening service delivery, and enabling greater participation in an increasingly connected economy.
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