Tobacco Marketing Season Ignites Optimism in Karoi

By Admore Mbonda in Karoi

KAROI– The commencement of the 2026 tobacco marketing season has generated spirited discussions among local farmers, as auction floors in Karoi open with prices reaching an encouraging high of US$5.35 per kilogramme.

This marks a significant uplift from last year and reflects a hopeful outlook for farmers amidst ongoing economic challenges.

Farmers across Hurungwe District flocked to the newly opened auction floors on March 4, invigorated by favorable weather conditions and improved agricultural practices.

The early distribution of farming inputs has proven pivotal, allowing many to cultivate quality crops promptly.

Mr. Mathew Marimo, a local farmer from Vuti, expressed optimism, noting, “The price increase is a welcome boost for us. We managed to produce some of the best tobacco this season due to the rain and timely inputs. This gives us hope that our hard work will pay off.”

Conversely, Mr. Chamunorwa Gombe, another farmer in the region, added a note of caution: “While the prices are good now, we must continue to focus on sustainability.

“Not all farmers benefit equally, especially with growing costs. We need to ensure that we all have access to resources and market opportunities.”

Chief Chundu Abel Mbasera chimed in, emphasizing the importance of collective effort: “The community must come together to support each other in these times.

“We need to build systems that ensure small-scale farmers can thrive, not just survive. By working together, we can enhance our local economy and secure better futures for our families.”

The Tobacco Industry and Marketing Board (TIMB) has projected a harvest increase to between 112 and 115 million kilogrammes this year, largely driven by increased participation and climate conditions favorable to tobacco cultivation.

TIMB regional manager Mr. Aid Taruvinga noted, “This year’s production growth is promising. Farmers’ commitment to improving agronomic practices will be vital in ensuring sustained outputs.”

Government officials are also eyeing long-term benefits for the local community by advocating for value-added processing of tobacco. Honourable Marian Chombo, the Minister of State for Provincial Affairs and Devolution, stressed the need for decentralization to enhance returns for local farmers.

 “We’re working on initiatives to promote local processing and economic activities that will not only benefit farmers but also strengthen community resilience,” she stated.

As Karoi gears up for what could be a prosperous tobacco season, the focus remains on ensuring equitable access to resources and support for all farmers, paving the way for sustainable growth in the sector and the community at large.

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